ABRY Partners's success lay in their clear focus on specific criteria for investment, and on the strength of their internal consensus about those criteria. Within the firm, everyone speaks with a single voice about what is important, what they look for in an investment opportunity, how they approach working with portfolio companies.
ABRY's corporate brochure combines evergreen content about corporate values with case studies highlighting specific investments and industries. A flexible binding system allows for custom assembly.
Filament Group helped capture the consistent message ABRY partners articulated in person and translate it to a print capabilities brochure and a corporate website. We worked with ABRY to come up with a strategy that would both communicate the enduring principles that underpin all their investments, and highlight the unique cases that represent their ability to identify and respond to new opportunities in the fast-changing media industry.
For example, ABRY's corporate brochure was written and designed as a modular piece, including a core narrative explaining the firm's values and an assortment of specific case studies that can be assembled and sequenced to fit the needs of a specific audience. ABRY's brochure and website incorporate custom photography of their portfolio companies and the firm itself, providing both vibrant splashes of color and distinctive visual reflections of the organization and its work.
Custom photography brings ABRY's portfolio to life, and unifies their brochure and website.
ABRY's corporate website was designed to give equal time to the firm's fundamental beliefs and to the new principles that emerge as it grows and evolves to adapt to market changes. Filament Group developed website templates specifically to be easily updatable, and installed our custom SiteEditor html editing tool to help ABRY's internal communications people update the site in real time.
ABRY's portfolio continues to strike a balance between consistency and adaptability, and its brochure and website evolve with it.
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