Delivering an online digital photo printing and sharing e-commerce website that puts all the passion, precision, and hands-on control of Adorama Camera's skilled darkroom technicians into the hands of end users.
AdoramaPix is bright and lively, and delivers robust photo printing and sharing tools to demanding customers.
Adorama Camera is passionate about helping its clients make truly exceptional photographs. For 30 years, Adorama has been serving professional and amateur photographers from its store on West 18th Street in New York. By 2005, Adorama was doing as much business via the web as at their Flatiron district store.
Adorama engaged Filament Group to help redesign their online digital photo printing and sharing functionality. Adorama asked us to design a site that is simple and friendly enough for non-techy Moms 'n' Pops, and at the same time offers robust power tools that meet the needs of the professional photographers and demanding pro-sumers that were their loyal long-term customer base.
AdoramaPix custom icons provide visual feedback to help orient users, and add a punch of vibrant color.
First, we came up with a bold, bright visual design approach to distinguish AdoramaPix from its competitors. Custom icons help users distinguish objects (photo albums and prints) and actions (uploading, printing, sharing with friends).
The online photo album features several different photo viewing options — small and large thumbnail views to see larger quantities of images; a "lightbox" view that shows a larger single image and offers tools to rotate, crop, and adjust each image; and a slideshow view with adjustable speed controls.
Within the print ordering process itself, we focused our design to highlight Adorama's innovative online print prep features, including exact print crop reviewing, smart feedback about image resolution to ensure original images are high enough quality to deliver great printed results, a custom downloadable tool with automated upload.
We also helped Adorama develop a custom downloadable tool that lets users assemble print orders and photo albums on their desktop, specify all relevant details, and start an upload in the background.
The new and improved AdoramaPix site launched in December 2005, just in time for the holiday season.