Brand and identity, visual and icon system design, data visualization and infographics

We're strong believers that a company's brand is reinforced in every aspect of the experience it delivers, from the feeling that a logo and color palette evoke, to the tone that words convey, to the coherence and finish that an extended visual system communicates, to the level of efficiency, focus and responsiveness that websites and applications deliver.

So we keep a close eye on all expressions of brand — image, message, and interaction — for all our clients. We work with some to create a corporate identity that reflects their company's values, intentions and ideals. For others, we extend established brand and print design systems, to come up with a complementary visual language for the interactive environment.

For more complex concepts, ideas or systems we work with clients to develop information graphics, animated illustrations, and interactive demo tools. Infographics and animations provide an exceptionally useful way to show hierarchical overviews, break concepts into component parts and show how they fit together, layer information to help people understand how a process evolves over time, and map out the steps to a complex workflow. We frequently deconstruct the core elements from our infographics and demos into smaller component pieces so clients can flexibly assemble them for presentation (in PowerPoint presentations, for example), print marketing and documentation.

Making complexity simple, clear, instantly understandable and consistent with a client's core values is our goal in everything we do.

Our brand, visual & animation work:

ThemeRoller for jQuery UI Filament created a logo, identity and interface design for ThemeRoller, a custom theme-building engine for jQuery UI. Learn more...

Vistra We created Vistra's logo and corporate identity, and its extended application interface, website, and print design system. Learn more...

GetConnected Filament created a completely modular rebrandable web app and kiosk system for GetConnected's retail partners. Learn more...

Adorama Camera Filament developed custom icons and illustrations for the AdoramaPix online digital photo e-commerce site. Learn more...